We led the art direction and design for SoulSpring, a nationwide CBD-infused bath and body line. From brand identity to packaging for over 40 SKUs, we developed a cohesive visual system designed to stand out across wellness, natural, and mass-market retail shelves. Our work included all final press-ready files, shelf and counter display design, and marketing support materials—PowerPoint decks, one-sheets, and more—to support a successful brand launch. The line rolled out across major natural, specialty, conventional, drug, and online retailers, demonstrating the strength of thoughtful, scalable design across every touchpoint.

• Brand Identity

• Logo

• Packaging

• Marketing Support Materials

• Retail Display