About

Bright Box Image is a creative strategy and marketing studio led by me, Bridie Macdonald. After years as a creative director in agency settings and decades working across branding, print, photography, websites, and digital marketing, I built Bright Box Image around a simple idea: to make marketing for small businesses a source of inspiration and growth instead of overwhelm and hustle.

I work in focused sprints collaboratively with clients. Work that take shape quickly instead of months. It’s exciting and dynamic. Through this process we make decisions with the whole business in mind and can adapt quickly.

My experience across print, environmental design, web, content, and digital means I understand how each piece needs to function—and how they affect one another. Your messaging, visual identity, website, Google Business Profile, photography, social media, packaging, and print don’t live in separate boxes.

Close-up of a woman with blonde wavy hair and blue eyes standing in front of a colorful pink mural with abstract shapes and confetti-like patterns.

Services:

  • Website Design + Development: Squarespace, WordPress, Shopify

  • Content + Social Media: Strategy, photography, video, writing, and short-form content

  • Brand Strategy + Identity: Positioning, messaging, visual identity, and brand systems

  • Photography + Brand Shoots

  • Packaging + Print Design: Packaging, collateral, direct mail, and promotional materials

  • Launch Strategy + Consulting: Planning, creative direction, and hands-on marketing support

  • Local Search + Google Business Profile: Setup and optimization for local visibility

Let's Talk

Whether you need help with one piece of your business or you're building from the ground up, I'd love to hear what you're working on. Book a consultation and we'll figure out what makes the most sense for your business.

Book your free consult →

A smiling woman with blonde hair, wearing a white shirt, red cardigan, black pants, and black shoes, sitting on an outdoor gray cushioned patio sofa with a wooden frame, on green grass, with a dirt and leaf background.

“Bridie masterfully partnered with me through a business rebrand and site re-build and re-design that I'd been percolating on for years -- and produced a site that I'm not only proud of, I'm excited to share with others. It's stunning! Her smart use of client insights and her deep design wisdom meant the site not only captured my new direction, but did so without weeks of content tweaking and design editing.

Plus, her knowledge of SEO, Google Analytics and the site's backend technology meant I was set-up for discovery by AI search and search engines. Bridie is a proactive, creative and generous collaborator who made the whole process a joy — even the photoshoot was fun! I highly recommend her! ”

— Dr. Kristin M.

Strategy, Tools + Notes from the Studio
Featured
A Note from the Studio: Designing for Clarity (Not Chaos)
A Note from the Studio: Designing for Clarity (Not Chaos)

Feeling overwhelmed by all the noise? You’re not the only one. We’re constantly hit with pressure-filled marketing—urgency, scarcity, hustle. If your nervous system is tired, your audience’s probably is too. This post shares six real things to focus on when building a brand that actually connects. Thoughtful, intentional communication isn’t just nicer for the nervous system—it's actually better for sustainable brand building.

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Why We’re Done with CapCut (and Pausing TikTok Too)
Why We’re Done with CapCut (and Pausing TikTok Too)

We’ve officially dropped CapCut—and here’s why. After loving its speed and ease for editing vertical video, a recent Terms of Service update made it unusable for us. The platform now claims rights to your face, voice, and content—even deleted drafts. We’re sharing what changed, why it matters, and what we’re using instead for client projects and our own content.

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Best Image Sizes for Squarespace for 2025
Best Image Sizes for Squarespace for 2025

Struggling with blurry or slow-loading images on Squarespace? You’re not alone. In this post, we break down the best image sizes, file types, and behind-the-scenes tips for keeping your site fast, clear, and professional—without getting overwhelmed. From hero banners to blog photos, we cover what works (and why organizing your files before uploading is the real game-changer).

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